How To Name Your Business? A Short Overview

Tuesday 29 April 2014

It is nature for a normal individual or an entrepreneur to forget things while carrying out some activities. You may be thinking to do that particular job but may tend to forget in hurry or other factors. If you are going to start a business, naming plays a significant role for the growth and development. This will surely take the business toward a good start and success. Using appropriate wordings in a sentence is magical and will get you some readers for what you have created in your business. It would be great to choose a suitable name in order to advertise the business or products. A good brand name will soon reach the customers or clients when advertised in a proper way.

If you are going to keep a name for the business you are handling, you have to surely think of the following.

Make sure that the name you select will reach the clients sooner when read aloud. It would be good when the business name starts with a consonant. The reach of the name among public will be known only if they use in conversation, television, or radio. The name should have an ideal meaning and there must be some benefit hidden behind it. Just in a read, the business name has to provide the meaning and the people should not go behind the dictionary to search for the meaning. Generic names shall be avoided so that the people show interest in everything you create. The spelling of the name has to be in understandable format and the promising clients will easily search the name for a new venture.


Business Name

You must be careful in naming the business with initials and there are few companies like 3M, IBM etc that have their name with initials. When you have huge amount in hand, then you can simply run the company irrespective of the name you fix. Though they like the products or not, always most of the publics will rely on the brand names and purchase the product or services. It is possible to keep days and numbers in the business or brand name but then it should also be interesting when you read. The numbers need to focus on the product or service related.

Before selecting and fixing up of the name, you have to be sure of checking the names with the trademark. It is also important to know if the name already exists in order to get uniqueness for the product or company. You can refer the following sites such as USPTO.gov and Trademarkia.com, a new website, in order to trademark the name. Better use “find keywords” in Google AdWords to search for the same trade name. The tool will list out same phrases related to the name together with monthly searches occurred locally and globally. Attention paid will be more on the internet when the name slightly varies from that you have chosen. The new trend now is to have the brand name in the verb form to improve creativity.